If we knew what we were doing, it would not be called research, would it?
At the Microfoundation Institute, we support and conduct cutting-edge foundational research in marketing strategy and business strategy, as well as market opportunity analysis using advanced analytics methods, including econometrics and statistical methods. Our research has been featured in some of the most influential academic journals such as Information Systems Research, Journal of the Academy of Marketing Science, Journal of Management, Journal of Evolutionary Economics, IEEE Transactions on Engineering Management, Journal of Product Innovation Management, Decision Sciences, and R&D Management.
Artificial Intelligence Marketing Usage and Firm Performance
Creative Appeals in Firm-Generated Content and Product Performance
Decentralized Governance of Digital Platforms
Self-Interest over Ethics: Firm Withdrawal from Russia After the Ukraine Invasion
The Relation between Public Assistance and Self-employment in Census Tracts: A Long-term Perspective
Seller Marketing Capability, Brand Reputation, and Consumer Journeys on E-commerce Platforms
Online Group Influence and Digital Product Consumption
Marketing Capability, Organizational Adaptation and New Product Development Performance
Networking Capability and New Product Development
Networking Capability, New Venture Performance and Entrepreneurial Rent
Learning and Open Source Software License Choice
Who Knows What in NPD Teams: Communication Context, Mode, and Task Contingencies
Absorptive and disseminative capacity: Knowledge transfer in intra-organization networks
Strategic Orientations and New Product Commercialization: Mediator, Moderator, and Interplay