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The Geometry of the Drop

The Geometry of the Drop

Original price was: $11.95.Current price is: $8.95.

The executives at Nexus must dissect and design supply chain architectures, structure vertical marketing agreements, manage channel conflicts, and execute logistical operations on the competitive battlefield.

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Description

You are holding a tactical operations manual disguised as a narrative (The Permanent Future: Marketing Architecture and Strategy for Contemporary Organizations). This series is designed to make academic marketing theory more accessible. Across the full spectrum of marketing architecture, you will witness standard textbook principles deployed as active survival tools on a volatile competitive battlefield. The Geometry of the Drop is the 12th story of the series.

The Executives at Nexus focuses on marketing channels and value delivery networks. They explore and make descisions on collaborattion with partners to create, distribute, and deliver products to consumers efficiently.

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