-
Sale!
$11.95 Original price was: $11.95.$6.95Current price is: $6.95.
The most enduring and resilient companies are frequently those built on a foundation of “narrative infrastructure,” the shared stories, beliefs, and mission that unite stakeholders and provide a powerful, unifying direction. Building this infrastructure is the most strategic investment a leader can make, turning the ephemeral nature of human belief into tangible, resilient business success. The case include detailed teaching plan, assignment questions and solutions for undergraduate, MBA, and executive education.
-
Sale!
$10.00 Original price was: $10.00.$5.39Current price is: $5.39.
The most convincing marketing is not something you say, it is something you do that reflects what you think about your customer’s worth. The most inspirational brands are those whose thinking is brave enough to be different and whose doing is agile enough to be everywhere.
-
$11.95
The traditional marketing funnel is a linear relic. This volume details the shift to the predictive loop, where growth is driven by “predictive intimacy,” preempting customer needs before they are articulated. It explores the high-velocity mechanics of agentic commerce and causal AI, demonstrating how firms can turn a “commodity signal” into a proprietary revenue stream while managing the “AI tax” of rising compute costs.
-
$11.95
How Wall Street is re-pricing the AI-Architected firm. This article explores why “AI-enabled” has become a valuation discount while “AI-architected” commands premium multiples. It provides a roadmap for the C-Suite to communicate structural alpha to investors, focusing on revenue elasticity, intangible asset capitalization, and the adoption clock.
