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The most enduring and resilient companies are frequently those built on a foundation of “narrative infrastructure,” the shared stories, beliefs, and mission that unite stakeholders and provide a powerful, unifying direction. Building this infrastructure is the most strategic investment a leader can make, turning the ephemeral nature of human belief into tangible, resilient business success. The case include detailed teaching plan, assignment questions and solutions for undergraduate, MBA, and executive education.
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The dialogue reveals a team that is aligned on the threat but divided on the remedy. There is no “rah-rah” corporate enthusiasm here. Instead, there is a heavy sense of accountability. Each leader is staking their territory: Jeannette on the bottom line, Mark on the brand’s soul, and Sarah on the technical reality. Unlike earlier AI cases focused on simple automation, FrontPoint Solutions addresses the era of Agentic AI, where software is no longer just a tool, but an autonomous representative of the brand. Students are tasked with stepping into Jeannette Otto’s shoes to select one of four architectural philosophies for FrontPoint’s 2026 sales operations.
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We have moved past the era of “generic experimentation”. Executives in 2026 are demanding disciplined orchestration and tangible proof of ROI. The GLC case provides this through the “Accountability Premium” and “Latency Tax” metrics, which turn nebulous AI benefits into cold, hard boardroom math. This case accurately reflects the shift from “single hero models” to federated, multi-agent systems (the “Swarm”) that require a centralized Agentic Command Center to prevent disaster.
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This case is the definitive war game for the AI era. It does not just teach students what AI is; it teaches them how to be the Strategic Architects of firms that survive the “Great Divergence.” In the AI era, efficiency is a commodity, but context is a fortress. This case provides the definitive blueprint for leaders who intend to own the future rather than be optimized by it.
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In the Truth Economy, integrity is the only surviving infrastructure, and a company’s Work is the only proof the world accepts for its Word. This case comes with complex executive decision dynamics in AI orchestration and detailed teaching notes.
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While 2024 cases focused on how to use AI, this 2026 case focuses on how to survive it. It is the first MBA-level material to treat the “Human Soul” not as a poetic luxury, but as a defensible economic moat.
Equip your students with the 2026 vocabulary, Indexical Truth, Dark Social, and Creative Convergence, to lead the organizations that will successfully find the “Ghost” in the machine.
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In 2026, the most valuable currency is no longer data; it is Human Trust. This case provides a rigorous, data-backed framework for leaders to “codify the handshake,” ensuring that as we automate the data, we protect the heart.
What’s Inside:
- Compelling narrative: Dramatic dialogue and stakeholder dynamics for high-impact classroom or executive sessions.
- Quantitative rigor: Calculation frameworks for CAC Payback, NRR, and EBITDA shifts.
- Philosophical Depth: A deep reflection on the value of the “Human Signal” in a machine-driven economy.
