The authors need to follow the guidelines in preparing their manuscripts.

I. Central Message      The authors should clearly articulate the central message of their work and its importance for managers. This includes identifying what is new, useful, or counterintuitive about the idea and why it matters to the business world. 

II. Practical Application     The authors must explain how the ideas presented in the article can be applied in current business practice and why managers and business professionals should follow the recommendations.

III. Targeted Audience     The authors should specify the types of companies or individuals for whom the ideas are most relevant and translate their insights into actionable recommendations that managers and professionals can practice.

IV. Research and Authority      The authors need to provide details on the research conducted to support the article’s central message and argument (such as research conducted for major academic journals, quantitative evidence, usage examples, and company practice cases) and the author’s authority on the subject matter.

V. Formatting

*File types: Microsoft Word

*Font: 12-point, Times New Roman

*Page Layout and Spacing: One column, double-spaced with one-inch margin on all sides

*Title: The title should not be more than 20 words.

*Headings: Headings are text only (not numbered) and are formatted according to level.

• PRIMARY HEADING: Title-style capitalization (first letter of each word), and bold, with an extra return before and after.
• SECONDARY HEADING: Flush left with title-style capitalization (first letter of each word) and in boldface. You must have at least two sections beginning with a secondary heading; if there is only one, the heading should be excluded.
• TERTIARY HEADING: Left justified, with sentence-style capitalization (first word only). If only one tertiary heading is used, the heading should be excluded.
• Do not use more than three levels of headings.

*Referencing: To increase the flow of the reading, please add your references to the endnote in the order of their appearance in the article (please number your references).

Endnote examples

1. (For magazine articles) Agrawal, Ajay, Joshua Gans, Avi Goldfarb (2020), “How to Win with Machine Learning,” Harvard Business Review, September-October, 126–133.

2. (For journal articles) Jifeng Mu, Jonathan Zhang, Abhishek Borah, and Jiayin Qi (2022), “Creative Appeals in Firm Generated Content and Product Performance,” Information Systems Research, 33(1), 18-42.

3. (For books) Hair, Joseph F., Bill Black, Barry J. Babin, and Rolph E. Anderson (2010). Multivariate Data Analysis, Upper Saddle River, NJ: Prentice-Hall.

4. (For conference articles)     Baum, C. F., Nichols, A, & Schaffer, M. E.  (2010). Evaluating one-way and two-way cluster-robust covariance matrix estimates. Paper presented at the BOS10 Stata conference, Boston, MA.

5. (For internet articles)    IBM (2018), “Unplug from the Past: 19th Global C-Suite Study,” IBM Institute for Business Value, https://www.ibm.com/downloads/cas/D2KEJQRO     

*Mathematical Notation     All technical and quantitative features must be carefully checked for precision.

*Tables     Tables should be placed within the text rather than at the end of the document.

• Tables should be numbered consecutively in the order in which they are first mentioned in the text.
• Tables should have titles that reflect the takeaway. For example, “Marketing managers’ Symbolic Language Affects Product Performance ” or “Inattention Can Increase Customer Disloyalty” are more effective than “Study 1: Results.”
• Designate units (e.g., %, $, n) in column headings.
• Refer to tables in text by number (see Table 1). Avoid using “above” or “below.”
• Notes cued by lowercase superscript letters appear at the bottom of the table below the rule. Letters are used for data-specific information. Other descriptive information should be labeled as “Notes:” and placed after the letters.
• Tables with text only should be treated in the same manner as tables with numbers (formatted as tables with rows, columns, and individual cells).

*Figures    Figures ( such as drawings, maps, charts, graphs, diagrams, photos, and screenshots, among others) should be placed within the text rather than at the end of the document. Figures should be numbered consecutively in the order in which they are first mentioned in the text. Figures should have titles that reflect the takeaway.

• Use Arial font in figures whenever possible.
• For graphs, label both vertical and horizontal axes.
• Axis labels in graphs should use “Headline-Style Capitalization.”
• Legends in graphs should use “Sentence-style capitalization.”
• All bar graphs should include error bars where applicable.
• Place all calibration tick marks as well as the values outside of the axis lines.
• Refer to figures in text by number (see Figure 1). Avoid using “above” or “below.”

VI. Peer Review     The editors will determine whether the submission will be sent for peer review. We make every effort to respond to your submission in a timely manner. If it is promising, it will undergo a double-blind review process. The authors will receive the feedback approximately three months after the submission.

VII. Content originality

1. Academic and professional integrity rely on originality. All submitted work must be original and free from plagiarism. All submissions must not be under consideration by other outlets such as journals, blogs, and online forums.

2. The authors of the article are responsible for its content and must ensure accuracy, proper attribution, and adherence to ethical standards. If the authors use AI in writing their article, they must specify such usage, including what AI tool was used, how it was used (e.g., drafting, editing, analysis), and to what extent.

3. All sources, including paraphrased information and direct quotes, must be properly cited according to specified citation styles.

VIII. Submission     Please submit your manuscript to Dr. Jifeng Mu ([email protected]). The authors should include a cover page including the title of the paper, author affiliations, phone and email contact information, and the submission date.  The editors will remove the cover page when the manuscript is sent out for double-blinded external review.